Marketing

Road Map to Success: Content Marketing Strategy Essentials

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope i...

Personal vs. Corporate Branding: Is It Me or We?

Sitting in a staff meeting, my boss asked if there were any questions. I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. Several co-workers q...

How to Do a Content Audit in a Few Hours

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consu...

How Libraries Use Content to Tell New Stories

I never gave much thought to library marketing until I met Angela Hursh, content team leader in the marketing department of the Public Library of Cincinnati and Hamilton County. Going to my neighborho...

What B2B Brands Need to Know to Succeed on LinkedIn

“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every content marketing workshop I run. My answer is always the same: “B2B customers are...

16 Apps and Tools to Keep You Productive and Sane

A few months ago, I committed to evaluating my personal tech stack (yeah, I know that’s an odd collection of words, but you’ll see what I mean). My workload felt out of control. My goal was to be more...

Go Behind the Scenes of Coca-Cola’s Storytelling

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?” “Sharing our strategies and approach to market...

The Basics of Content Marketing You Need to Know

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known...

Are You Ready for Content Marketing in 2018? 60+ Predictions

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. Not to get all sentimental or anything, but looking into the futu...

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